25+ years in the craft of design
I design systems for complex organizations, including enterprise platforms, behavioral frameworks, and the design capabilities that make them work.
Each project navigated technical, organizational, and human constraints and delivered solutions that worked.
I transformed 70+ printed operational guides into an offline-first mobile experience designed for demanding operational environments.
I helped turn a small internal design group into a scalable community and studio delivering design support, mentoring, and training.
I designed a behavioral science-based learning framework to reduce dropout and improve engagement in voluntary training.
Brand · Motion · Web · Editorial · Photography and more projects
View all projects ↗"Pragmatic, creative problem-solver turning messy challenges into usable experiences."
EU Citizen · Varese, Italy
Open to Remote, Hybrid, or On-Site roles
Open to Relocation within Europe
I'm a Strategic Design Leader who bridges business goals, user needs, and technical constraints into coherent, scalable experiences.
My work sits at the intersection of DesignOps, Product Strategy, and Behavioral Design.
Over 25 years, I've worked from designing visual identities for international music tours to building enterprise design systems serving 60,000 employees across 7 global business units at ExxonMobil.
I also contribute to the design community: I mentor designers on ADPList, where I'm a Verified Mentor, and I'm recognized among the top learners at the Interaction Design Foundation. I also founded BA Design Studio and helped grow the BA Design Community to more than 200 members.
Trusted by teams at
Recommendations from managers, collaborators and peers on LinkedIn.
From strategy to execution, focused on outcomes that matter.
Helping teams align product strategy, user needs, and technical constraints into clear, scalable solutions.
End-to-end design across digital products — from research and information architecture to responsive web experiences, interfaces, and prototypes.
Building coherent visual ecosystems: design systems, brand identities, editorial design, and multimedia assets that keep products and communication consistent.
Supporting brands and teams with content direction, social media strategy, visual storytelling, mentoring, and creative leadership.
25+ years across enterprise, editorial, consulting, and creative industries.
Advising SMEs on digital transformation, product strategy, and ROI-driven brand positioning, including UX/UI audits and AI-assisted workflows.
Delivered scalable digital solutions for 60,000+ employees across 7 global business units.
Founded BA Design Studio and created Design Sagas, a behavioral design learning framework.
Sole designer collaborating directly with product managers and engineering teams.
Led print-to-digital transition across 25+ high-traffic media platforms. Managed cross-functional teams across design, marketing, content, and IT.
End-to-end visual identity and experiential design for international music tours including Luna Park arena shows.
Available for consulting, senior roles, and collaborations.
Remote, hybrid, or on-site across Europe. Open to relocation.