Enlace Solidario: Identity for a Community Support Network
Brand identity for Enlace Solidario, a grassroots support network active in Turdera, Buenos Aires during 2020–2022. The organisation connected volunteers, local businesses, and families throughout the pandemic. The identity needed to feel like something the neighbourhood built for itself.
A neighbourhood that organised itself
During the 2020 lockdown, a group of neighbours in Turdera formed a support network to reach families who couldn't leave their homes, delivering food and medicine, providing phone companionship to isolated elderly residents, and offering remote tutoring to children without connectivity. The identity needed to reflect that spirit: local, human, built on trust.
Primary logo — light background
Primary logo — brand background
A hexagon, a handshake, two arrows
The hexagon frames a handshake, a gesture of mutual commitment and collaboration. Two arrows rising from the centre represent growth through that collaboration. Three elements, one clear idea. When people come together, things move forward.
Colour system — Primary Purple, Solidarity Magenta, and Community Gold with neutral palette and usage ratios.
Graphic system — hexagonal patterns, modular mosaics, and node connections derived from the logo mark.
Identity in use
Photography was used to reinforce the sense of community and closeness. While volunteers worked wearing masks, the visual language keeps faces visible to maintain warmth, trust, and human connection.
Social media templates — four posts covering launch, volunteer recruitment, community impact, and network closure.
Volunteer merchandise — t-shirt and tote bag with the hexagonal graphic system applied.
Small org, complete system.
Enlace Solidario operated for two years and closed when the emergency passed. The identity covered everything the network needed, from the first recruitment poster to the last certificate handed to a volunteer. Proof that a coherent brand doesn't require a big client.